Senior Area Sales Manager – Builder Channel (Chicago, IL)

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

GE Appliances is seeking a Senior Area Sales Manager (ASM) to drive growth across assigned contract and builder accounts in the Chicago Metro area and surrounding markets. In this high-impact, field-based role, you will be responsible for managing all aspects of the customer experience—including sales performance, service delivery, and channel development—across multiple segments such as Single Family, Multi-Family, Authorized Builder Distributors, and Apartment Replacement Distributors. The ideal candidate brings strong sales acumen, strategic thinking, and a customer-first mindset.

Position

Senior Area Sales Manager – Builder Channel (Chicago, IL)

Location

USA, Chicago, IL

How You'll Create Possibilities

KEY RESPONSIBILITIES

• Drive sales of GE Appliances' products by identifying, developing, and maintaining relationships with builders, developers, distributors, and other key decision-makers in the assigned territory.

• Deliver on sales and margin objectives outlined in the annual operating plan.

• Prospect and convert new business opportunities while managing and expanding existing accounts.

• Apply solution-based selling techniques to understand customer needs and deliver tailored product and service solutions.

• Monitor competitive activity, analyze market trends, and develop actionable insights to increase market share.

• Collaborate cross-functionally with internal teams to ensure consistent product delivery and customer satisfaction.

• Conduct in-field sales training and education for distribution and builder partners.

• Perform necessary administrative duties including sales reporting, CRM updates, and compliance documentation.

• Proactively cold call prospective accounts to generate and grow new business.

What You'll Bring to Our Team

MINIMUM QUALIFICATIONS

• Bachelor’s degree or equivalent field sales/industry experience.

• Minimum of 5 years of relevant sales experience, or completion of the GE Appliances Commercial Development Program.

• Must reside in the Chicago Metro area or surrounding region.

• Strong interpersonal and relationship-building skills with a proven ability to influence decision-makers.

• Demonstrated success in negotiating and closing sales opportunities.

• Excellent written, verbal, and presentation communication skills.

• High level of initiative, independence, and self-motivation.

• Proficiency in CRM systems and Microsoft Office Suite.

PREFERRED QUALIFICATIONS

• Experience developing and executing territory-level sales plans aligned with strategic business goals.

• Background in B2B sales, ideally in wholesale, building, or construction-related industries.

• 2+ years of appliance sales experience preferred.

• Experience with cold calling and converting prospects into active accounts.

WORKING CONDITIONS & TRAVEL REQUIREMENTS

• This is a remote, field-based position. Must maintain a home office setup.

• Requires up to 60% travel, primarily within the region, including customer site visits, trade events, and internal meetings.

• Must be flexible to work outside standard hours based on customer and business demands (Central Time Zone hours).

GE Appliances offers a comprehensive compensation and benefits package, including 401(k), medical, dental, and vision healthcare plans, as well as paid vacation. The base salary range for this role is $72,700.00 - $130,900.00. Your actual salary will be determined based on your experience, skills, and alignment with the role's requirements and responsibilities.

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Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com