Associate Director, Marketing Operations

POSITION: Associate Director, Marketing Operations

The salary range for this position is between $170K and $195K. Actual salary at the time of hire may vary and may be above or below the range based on various factors, including, but not limited to, the candidate’s relevant qualifications, skills, and experience.

Actual salary at the time of hire may vary and may be above or below the range based on various factors, including, but not limited to, the candidate’s relevant qualifications, skills, and experience. The company also currently offers a Long-Term Incentive Plan (cash plan) of 20% base salary, annual performance bonus target of 20% base salary (subject to meeting plan requirements) and comprehensive health benefits (employer funded), unlimited vacation time and 401k plan (subject to change or modification from time to time).

POSITION SUMMARY

The Associate Director (AD), Marketing Operations plays a pivotal leadership role in architecting and driving operational excellence to support and accelerate brand strategy execution for QUTENZA and future Averitas products. This role ensures the high impact, compliant, efficient, and timely delivery of marketing initiatives by managing and/or overseeing essential operational processes, including speaker program operations, conference planning and support, budget tracking, contract management, marketing call center operations, LMR and cross-functional coordination.

As a key member of the Averitas Marketing team, the AD collaborates closely with Marketing, Market Access, Patient Services and Sales partners to enable day-to-day execution, while also maintaining foundational operations capabilities, tools, and workflows. The role may lead or contribute to marketing projects and initiatives that drive executional excellence and help achieve organizational goals.

KEY RESPONSIBILITIES

Marketing Operations:

• Establish and maintain the foundational operational processes, systems, and tools that leverage technology and enable the seamless execution of brand strategies
• Act as the operational command center, aligning cross-functional priorities and leading integrated project management across Marketing, Access, Patient Services, and Sales to ensure strategic alignment and flawless execution
• Streamline workflows, documentation, and marketing asset storage to improve operational efficiency, minimize manual efforts, and ensure consistent delivery across the organization

Budget Management:

• Own the full lifecycle of budget strategy and stewardship—partnering directly with senior leadership and finance to proactively shape spend decisions, optimize ROI, and guide resource allocation - including forecast updates, tracking, accruals, and variance reporting – to ensure real-time tracking, accurate reconciliation, and alignment with brand priorities
• Ensure timely processing of vendor contracts and invoices in partnership with Finance and Procurement
• Oversee contracts/SOWs, PO creation, invoice processing, and vendor payment tracking and accruals to support smooth financial operations
• Identify opportunities to reallocate spend in response to evolving priorities—no passive tracking, active ownership is expected
• Meet weekly with Finance and department leads to ensure alignment with company updates

Speaker Program Operations:

• Ensure the infrastructure is in place to support compliant, well-executed speaker programs that align with brand objectives.
• Direct the strategic infrastructure and governance of speaker programs to ensure alignment with promotional objectives and compliance standards, including content readiness, speaker utilization, training (internal teams and speakers), and post-event reconciliation processes.
• Partner with Compliance to implement SOPs and guidance that support responsible program execution and program transparency.
• Oversee speaker program vendor ensuring appropriate alignment with business rules, use of approved materials, attendance at weekly status calls, guidance on exception requests and overall monitoring of budget spend
• Proactively monitor program data to ensure field teams are operating within guardrails and driving appropriate utilization.
• Partner with Finance and Compliance to ensure accurate transparency reporting and compliance with Averitas policies and guidelines

Conference Planning:

• Drive budget planning and support execution of national, regional and local branded conferences and congresses in collaboration with Sales, COMEX, Access and Medical teams.
• For national conferences, manage timelines, booth assets, staffing logistics, and post-event debriefs to optimize impact and customer engagement.
• Responsible for event planning, logistics, and coordination to guarantee a smooth conference experience including; cross functional "Know Before You Go" sessions ensuring adherence to compliance guidelines and regulations in all conference-related activities; conference debriefs; timely completion of aggregate spend activities for accurate reporting.

Team Management:

• Build and lead a high-performing Marketing Operations team, fostering a culture of continuous improvement and operational excellence, holding them to high standards of accountability, precision, collaboration and responsiveness to ensure the team is acting as a strategic enabler of marketing execution.
• Empower team members to serve as enablers of the business, while embedding scalable systems and capabilities to support future growth.
• Ensure alignment with internal SOPs and maintain an organized system of approved assets, version control, and expiration tracking.
• Oversee operations lead as point of contact for all promotional material submissions and shepherd content through the review process.
• Create, establish, and oversee effective ways of working that ensures timely inventory management including:
  • Print and fulfillment process (distribution of both digital and print promotional materials)
  • Release, updating, and expiry of materials through PromoMats or other production fulfillment services
  • In-depth analytics on promotional material performance and print/digital material utilization to drive strategic decision-making of what materials are being used by field-based personnel
  • Review and distribution of approved Field Memos and monthly Resource Roadmaps so the field team is clear on appropriate use of approved content

QUALIFICATIONS, CAREER EXPERIENCE AND SKILLS

A combination of relevant education and applicable job experience will be considered.

• Qualifications
  • Demonstrated experience leading commercial operations strategy at the portfolio level is strongly preferred.
    
  • Ability to influence senior leaders and contribute to cross-functional strategy development.
    
  • Lean Six Sigma, PMP certification, or operational excellence training a plus.
    
  • Bachelor’s degree or equivalent in marketing or communications-related field
• Career Experience
  • 8+ years of experience (5 years with MBA) in Marketing, Commercial Operations, or related strategic functions in the pharma/biotech industry; experience leading cross-functional commercial strategy preferred.; creative agency and/or project management experience will be considered.
    
  • Previous line management and people leadership experience.
• Business Acumen
  • Strong ability to partner across functions and build successful relationships with functional leaders.
  • Extensive experience of successfully managing multiple external vendors and working with external speaker bureaus.
  • Comprehensive experience in meetings management, sourcing, and procurement.
  • Proven experience of developing Marketing Operations strategies and tactically executing a brand strategy.
  • Experience with Veeva PromoMats and Veeva Vault.
• Professional Skills
  • Proven ability to successfully work and deliver in a dynamic, agile, and fast-paced environment.
  • Excellent interpersonal, planning, and presentation skills with a demonstrated ability to successfully manage multiple projects.
  • Ability to adapt to change, be flexible and with a keen ability to solve problems proactively.
  • Highly analytical with strong critical thinking skills and ability to interpret data from multiple sources.
  • Strong knowledge of Microsoft Office suite (e.g., Excel, Access, Word and PowerPoint).
• People Management and Leadership
  • Proven experience of leading and developing a strong team to collaboratively achieve business goals.
  • Effective interpersonal and presentation (written and verbal) skills that can translate to team members.
  • Ability to demonstrate successfully creating a performance culture in your team(s) through proactive performance management, continuous learning which maximizes each team members potential.

TRAVEL

• The ability to travel up to 20%, including overnights, as dictated by business need and attend company meetings.