Social Media Specialist - (ZR_23616_JOB)

Schedule:

• 20 hours/week, Flexible Schedule
  

Client Timezone: EST (Eastern Standard Time)

Client Overview

Join a thriving luxury retail business that’s revolutionizing the designer goods market through innovative auction-style sales. This established company, generating consistent six-figure revenue, specializes in premium designer bags, luxury accessories, and exclusive clothing collections. With a unique business model offering exceptional value to customers through dynamic pricing strategies, this organization is poised for significant growth and digital expansion.

Job Description

We’re seeking a creative and strategic Social Media Specialist to lead our digital transformation and build our brand presence across multiple platforms. In this role, you’ll have full ownership of our social media strategy, creating compelling content that showcases luxury products and drives engagement. You’ll work directly with leadership to develop and execute innovative campaigns that convert followers into customers. This position offers the unique opportunity to significantly impact business growth while working with high-end products in an entrepreneurial environment. The ideal candidate will blend creative content creation with strategic thinking to build and engage our community across Facebook, Instagram, and TikTok.

Responsibilities

• Design and implement comprehensive social media strategies across Facebook, Instagram, and TikTok
  
• Create engaging, platform-specific content that showcases luxury products and drives audience growth
  
• Develop and manage promotional campaigns for special sales events and product launches
  
• Build and nurture community engagement through consistent interaction and response management
  
• Plan and execute paid social media advertising campaigns to expand reach
  
• Establish and maintain a consistent posting schedule across all platforms
  
• Track, analyze, and report on social media metrics and campaign performance
  
• Collaborate directly with business leadership on promotional strategies and content direction
  
• Research and implement current social media trends and best practices
  
• Manage and optimize content using professional design tools
  

• Proven track record in social media management and content creation
  
• Strong portfolio demonstrating successful social media campaigns
  
• Expert knowledge of Facebook, Instagram, and TikTok best practices
  
• Proficiency with content creation tools (e.g., Canva, Adobe Creative Suite)
  
• Experience in luxury retail or e-commerce social media preferred
  
• Strong understanding of social media advertising and growth strategies
  
• Excellent written and verbal communication skills in English
  
• Ability to work independently and take initiative
  
• Available during U.S. Eastern time zone business hours
  
• Demonstrated ability to grow and engage social media audiences
  
• Experience with social media analytics and reporting