Manager, Direct Marketing

Reliance Health’s mission is to make quality healthcare delightful, affordable, and accessible in emerging markets. From Nigeria to Egypt and now Senegal, we offer comprehensive health plans tailored to both employers’ and employees’ needs through an integrated approach that includes telemedicine, affordable health insurance, and a combination of partner and proprietary healthcare facilities. By leveraging advanced technology, we are transforming the healthcare landscape, making it more efficient and accessible for everyone.

We are hiring for a Manager, Direct Marketing who will be responsible for leading the team that drives customer acquisition through offline channels. This includes planning and executing events, partnerships, and on-ground activations. The goal is to increase brand visibility and engagement through targeted, face-to-face marketing efforts in key markets.

The ideal candidate is a hands-on marketing leader with experience managing field teams and delivering measurable results from direct campaigns.

• Lead the planning and execution of direct marketing campaigns across all our active markets, focusing on activations that drive awareness and customer acquisition.
• Manage the direct marketing team to ensure campaigns are executed on time, within budget, and to expected standards.
• Develop and manage a calendar of high-impact offline marketing events, activations, and partnerships aligned with business goals.
• Use performance data and field insights to refine direct marketing strategies and improve ROI.
• Ensure all brand touchpoints in direct marketing channels are consistent, engaging, and aligned with our brand voice.
• Identify and explore new opportunities for on-ground engagement, partnerships, and brand presence.
• Collaborate with Product, Growth, and other brand teams to ensure alignment between offline and digital campaigns.
• Track, report, and analyze campaign results using relevant KPIs to inform future efforts and team performance.

Requirements

• At least 5-7 years of experience in direct marketing, field marketing, or offline marketing, with at least 2 years in a managerial role.
• Demonstrated success planning and executing offline marketing campaigns, including events, activations, and partnerships.
• Proven ability to deliver measurable business outcomes (e.g., leads, signups, or revenue) through face-to-face marketing.
• Strong knowledge of consumer behavior in key markets and how to design locally relevant activations.
• Strong project management skills and ability to manage multiple initiatives and teams simultaneously.
• Great communication and interpersonal skills for working across teams and representing the brand externally.

Benefits

At Reliance Health, we prioritize our people and their well-being. Our benefits package is designed to support your success, growth, and happiness. Here’s what you’ll enjoy:

• Remote-First Environment
  Work from anywhere while staying connected to a vibrant, collaborative team.

• Competitive Salary and Benefits
  We offer a salary that’s benchmarked against the best in the industry, ensuring your expertise and impact are fully rewarded.
• Premium Health Insurance
  Comprehensive health coverage for you and your family, because your well-being comes first.
• Unlimited Leave
  Take the time you need when you need it—no limits, no questions.
• Meaningful Impact
  Play a key role in transforming customer experiences and shaping healthcare innovation.
• Collaborative Work Culture
  Join a supportive, inclusive, and team-focused environment that celebrates diversity.
• Growth Opportunities
  Access tools, mentorship, and resources to elevate your skills and career.
• Learning & Development Allowance
  We provide an allowance to support your ongoing professional growth and skill enhancement.

This is more than a job—it's a chance to grow, thrive, and make a real difference. At Reliance Health, your journey matters.