Offer summary

Qualifications:

Experience in Marketing/Growth in the Crypto industry., Exceptional communication skills in English and French., Strong interpersonal skills and an organized approach to project management., A passion for crypto and digital assets with an entrepreneurial mentality..

Key responsibilities:

Develop and implement the company's marketing and growth strategy.

Manage a multi-channel, integrated marketing plan including digital marketing and PR.

Lead user communication efforts to ensure effective messaging across all channels.

Own the user lifecycle management process to drive user base growth.

Job description

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

What You’ll Be Doing

Develop and implement the company's marketing and growth strategy aligned with the company’s overall business objective.
Develop and manage a multi-channel, integrated marketing plan, including digital marketing, PR, content creation, SEO/SEM, social media, and offline activation.
Identify and track key metrics to measure the effectiveness of marketing efforts; making adjustments as necessary to ensure goals are met.
Lead all user communication efforts, ensuring clear, consistent, and effective messaging across all channels and touchpoints, and tailoring communication strategies to specific user segments.
Own the entire user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies, driving growth of our user base.
Prepare for regulatory compliance in marketing strategies, ensuring that all marketing efforts are compliant and effectively positioned to leverage potential opportunities arising from regulations.

What We Look For In You

Experience in Marketing/Growth in the Crypto industry.
Exceptional communication skills in English and French.
Strong interpersonal skills.
Entrepreneurship mentality.
A passion for crypto and digital assets.
Organized and experienced with project management or equivalent.

Nice to Haves

Relevant experience at a crypto exchange.
Ability to effectively communicate with local regulators, public agencies, and government representatives.
Global exposure and cross-culture mindset.