SteelSeries E-Commerce and Marketing Manager – DACH Region

SteelSeries creates high performance premium gear for avid gamers all over the world, like mice, keyboards and sound equipment. Since our beginnings in Denmark 2001, professional players have won more prize money using our gear than any other.

Job Description

As Marketing Manager, you will be faced with a challenge to further grow our business in Germany, Austria and Switzerland. Resources will be limited and will require taking some tough strategic decisions on key focus areas. Main goal – growing sell out and increasing market shares in cooperation with Regional Sales Manager. You will be expected to build an effective, direct relationship with key retailers and marketing business partners in the region while maintaining healthy, data driven operation with both revenue and profitability in mind.

Core responsibilities:

• Develop and implement marketing strategy to boost sales and profit to fill targets for the region.
• Work with 3-6 month rolling marketing plans with all defined “Key Accounts”, always with the focus on the accounts in line with SteelSeries goal of building a healthy and sell-out driven business.
• Build effective relationships with channel partners (retailers, E-tailers and distribution).
• PR & Comms: Build and maintain relationships with local PR agencies and through them target media contacts in the region.
• Content: help in adapting global content, which can be distributed through own channels and to local retailers/etailers to ensure a solid brand presence among end-consumers.
• Paid Media: Planning and execution of local paid media campaigns in cooperation with agencies and internal paid media department. Adapting global approach to local market or developing your own if needed.
• Influencers: Build campaigns on a quarterly basis, with relevant influencers in the region, to enhance brand awareness and sell-out with key accounts.
• Develop an effective relationship with the Marketing Team in both the region and EMEA Services hub to ensure the coordination and implementation of local/regional marketing activities.
• Provide market feedback on trends, opportunities, products, sales and other relevant developments.
• Ability to work extended hours as business needs dictate and availability for frequent meetings with key accounts, marketing teams, other important stakeholders and to attend key tradeshows, fairs and events.
• Improve understanding of customer needs in the region and bring this knowledge to headquarters.

Qualifications and Skill Requirements

• 3+ years’ demonstrated experience from a similar role within Consumer Electronics (or Gaming).
• Proficient knowledge of social media platforms including Facebook, Instagram, Twitter, Reddit and YouTube.
• Direct experience with ecommerce platforms will be an advantage.
• Direct experience with any of the key paid media platforms (Meta, Google, Amazon) will be an advantage.
• Ability to use MS Excel on an intermediate level or higher.
• Understanding and ability to implement premium brand positioning across all sales channels.
• An interest in esports and gaming is a plus.
• English and German spoken and written fluently.

Personal characteristics

• Key responsibilities lie within skilled planning and market situation analysis. Tracking performance of both SteelSeries and competitive brands is essential. Professionally skilled and work structured should be Your key traits.
• Skill in handling the unpredictable marketing landscape and openness to experiment with new tools and solutions.
• The role offers a very interesting and challenging opportunity to become a significant part of a company which is on a tremendous growth journey. The role requires a highly motivated and organized person, who is motivated by the possibility
• To advance in this position, it is vital that you enjoy working in a constantly evolving environment and have solid commercial, interpersonal, and communication skills.