Social Media Specialist

Social Media Specialist

Location:  Remote (Flexibility for night shifts required)
Job Type: Full-time
Experience: 2–5 years
Department: Social Media

About vSplash

At vSplash, we’ve been delivering cutting-edge digital solutions for over 25 years. As a leader in white-label digital services, we specialize in website development, SEO, e-commerce, and online marketing—supporting a massive base of US-based small and medium-sized businesses (SMEs). With a production capacity of 1500+ websites per month, we thrive on scalable execution, innovation, and a customer-first mindset. On the Social side of it, we cater to over 3500 US customers monthly and foster a collaborative environment where creativity and growth go hand-in-hand.

We are high on technology and future-focused. Embracing the AI revolution, we integrate generative AI tools into our content creation workflows to boost efficiency and creativity—while ensuring human specialists bring strategic and creative polish to every final output.

About the Role

We’re looking for a Social Media Specialist to join our dynamic team! If you have a passion for social media, love working on compelling content, and are excited to contribute to the success of small businesses across the U.S., this is the perfect role for you.

As a Social Media Specialist, you will manage and create engaging content for various social platforms, work on visual design using Canva, and help shape the online presence of our clients. You’ll also have the opportunity to cross-train in areas such as email marketing, Meta and Google Ads, brand guideline creation, and reputation management through our internal team rotations.

Key Responsibilities

• Content Creation
  Develop engaging, high-quality social media posts for platforms like Facebook, Instagram and Google My Business.
   Tailor content to match each client’s brand voice, tone, and audience needs.
   
• Visual Design
  Select and edit images for posts, using Canva to crop, resize, and optimize for social media.
  Create simple graphics, text overlays, and custom designs to support content.
   
• Campaign Execution
  Plan and implement on-demand promotional posts for clients to boost sales, promotions, and audience engagement.
   
• Cross-Functional Training
  Gain hands-on experience across email marketing, brand guide development, Meta and Google Ads, and reputation management.
   
• Customer-Focused
  Stay aligned with each client’s unique brand values, ensuring all social media strategies are tailored to their goals.
   

Required Qualifications

• Experience: 2–5 years in social media content creation or digital marketing.
   
• Education: Bachelor’s degree (or equivalent) in Marketing, Communications, Design, Journalism, English, or related field.
   
• Skills:
   
  • Proficiency in Canva or similar graphic design tools.
     
  • Strong command of U.S. English for writing, editing, and content creation.
     
  • Excellent communication (both written and verbal), organizational, and time-management skills.
     
  • Ability to work independently in a fast-paced, high-volume environment.
     
  • Flexibility to work night shifts when required.

Preferred Skills

• Proficiency in using social media management tools and analytics platforms.
   
• Familiarity with Generative AI tools like ChatGPT, Grok, Perplexity for content assistance.
   
• Exposure to paid advertising campaigns on social media platforms.
   

Why Join vSplash?

• Scale & Impact: Work with a large portfolio of U.S. small businesses, impacting their digital presence.
   
• Cross-Training: Gain experience in multiple aspects of digital marketing, enhancing your skills and career growth.
   
• Creative Freedom: Use your creativity to shape brand narratives and drive online engagement.
   
• Collaborative Environment: Join a team that thrives on innovation, precision, and a customer-first mindset.
   

How to Apply

Ready to make an impact? You may apply directly on the portal or send in your resume to [email protected], along with a brief cover letter and 2-3 samples of your social media content and canva designs. We’re excited to see how you can contribute to the success of our clients.