Sr. Marketing Manager

About Rimini Street, Inc.

Rimini Street, Inc. (Nasdaq: RMNI), a Russell 2000® company, is a global provider of end-to-end enterprise software support and innovation solutions and the leading third-party support provider for Oracle, SAP and VMware software. The Company offers a comprehensive portfolio of united solutions to run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database, and technology software. The Company has signed thousands of contracts with Fortune Global 100, Fortune 500, midmarket, public sector and government organizations who selected Rimini Street as their trusted, proven mission-critical enterprise software solutions provider and achieved better operational outcomes, realized billions of US dollars in savings and funded AI and other innovation investments.

We are actively seeking a Sr. Marketing Manager.  This is a remote position that can be based anywhere in the U.K.

Position Summary

The Sr. Marketing Manager will deploy the regional marketing strategy in line with the business objectives for the region. You'll assume the responsibility for all marketing in your region from building brand awareness, lead generation to build the sales pipeline, working with Sales Development and Sales teams on activities to accelerate existing opportunities, and developing customer advocacy and implementing cross and upsell campaigns.   You'll ensure that all marketing activities, irrespective of origin, are deployed effectively in the region. This ranges from inputting regional requirements to globally managed brand awareness campaigns, to working with the EMEA team to roll out marketing campaigns. And in addition, you'll develop and deliver marketing programmes that are designed specifically for the countries in your region. This position will participate in multi-functional teams and report directly to the General Manager of EMEA, with a dotted line to the GVP of Global Marketing Operations.

Essential & Responsibilities

• Manage marketing for the territory, with a major focus on UKI, Nordics and Middle East
• Drive and implement the optimal mix of marketing programs; identify the most effective messaging, value proposition, channels and calls to action
• Work closely with corporate PR team and local PR agencies to coordinate media and analyst activities
• Manage and execute all logistics for marketing events and conferences in the region
• Strategize, plan and execute field marketing programs such as RSI executive briefings, seminars, client/prospect dinners, live webinars
• Collaborate with corporate marketing teams to roll out campaigns and lead nurturing for the region
• Manage social media channels and localized website pages for the region in collaboration with the Corporate Digital team
• Source and manage local vendors for marketing program execution including direct mail
• Manage regional user groups/association relations and program deliverables
• Provide guidance on marketing messages and material, website, campaign concept and creative development to ensure effectiveness for the region
• Facilitate and track lead distribution and follow up activities with the Lead Gen and sales teams
• Track campaigns and report metrics as well as overall ROI to the internal stakeholders
• Manage project timelines, quality issues, resources, SOW (scope of work) / budget
• Monitor and report effectiveness of marketing communications
• Research list vendors and resources for building target accounts and contacts
• Understand and collaborate on marketing automation technologies across the entire lead nurturing process
• Build client relationship and support client marketing effort to improve retention and upsell, as well as leverage in prospecting programs

Education

• Bachelor’s degree required; Major in marketing or communications preferred
• CIM or other industry body a plus, but not requirement

Location

• Remote – U.K.

Experience

• Depth of experience in B2B marketing, ideally within enterprise software /  IT services sector
• Direct experience in marketing campaign management strongly preferred, with prior experience of working in EMEA market
• Experience of working within a matrixed, multinational marketing team (with US headquarters ideally)
• Knowledge and familiarity with key sales and marketing platforms essential; salesforce, QLIK and Marketo specifically
• Knowledge of Oracle or SAP systems highly beneficial, specifically SAP HCM or Payroll
• Ideally experience of Enterprise focused marketing

Skills

• Highly self-motivated individual who enjoys working in a team environment but with relatively limited day-to-day management
• Tenacious problem solver with a strong work ethic, sense of urgency and desire to succeed
• Creative marketer with strong written, editing and oral communication skills
• Attention to detail with an ability to meet tight timelines while maintaining a positive attitude
• Ability to work with varied groups including sales and account management teams, executive management, customers, media, and global marketing teams
• Demonstrated lead generation results that translated into sales revenue
• Understand how to leverage technology in marketing processes, including marketing automation, salesforce, Adobe creative suite, Microsoft office software, and similar tools

Why Rimini Street?

We are looking for talented, passionate people to help us build our future at Rimini Street. We hire only the best, the most extraordinary professionals and provide compensation, bonuses, and benefits to match the skills of our top-performing team members. Do you thrive in a fast-paced environment, enjoy growing together, and get excited about learning new skills? Are you looking for an opportunity to make a true impact as part of a team of extraordinary professionals? This is the place for you.

Our work is challenging and meaningful. We start and end each day with a sense of achievement and purpose guided by our core values, the Four Cs: 

• Company
  • We dream big and innovate boldly.  

• Colleagues
  • We work with extraordinary people who create a culture of mutual respect and collaboration. 

• Clients
  • We relentlessly pursue solutions that help clients achieve their goals. Our unmatched client care is rooted in our passion for exceptional service. 

• Community 
  • We believe in leaving the world a better place than we found it. With the Rimini Street Foundation, we’ve made positive impacts in six continents for over 425 charities.

Accelerating Company Growth

• Nasdaq-listed under ticker symbol RMNI since October 2017 
• Over 5,800 signed contracts to date, including Fortune 500 and Global 100 companies
• Over 2,000 team members in 23 countries
• US and international recognition for industry leadership and philanthropic efforts. See all of our awards and recognitions here: https://www.riministreet.com/company/awards/ 

Rimini Street is committed to creating a diverse and inclusive environment and is proud to be an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability, protected veteran status, or any other characteristic protected by law. 

To learn more about how Rimini Street is redefining the enterprise software support industry, visit http://www.riministreet.com 

Please Note: Rimini Street does not accept resumes submitted by recruiting/staffing firms unless specifically requested by Human Resources.  Unsolicited resumes will be ineligible for referral fees.