Career Opportunities: Director, Marketing Operations- US Market-Remote (395319)

Job Summary

Foundever is seeking a Director of B2B Marketing Operations to lead and optimize U.S. market marketing technologies, data, and operations. This role focuses on implementing scalable marketing processes, driving campaign effectiveness, and enhancing collaboration across teams. If you’re a visionary leader with expertise in B2B marketing operations and a passion for delivering impactful results, we want to hear from you. This role is responsible for leading the Growth Marketing Center of Excellence (COE) in the U.S. market, providing enterprise-wide marketing operations best practices.

Responsibilities

• Marketing Automation Ownership: Oversee U.S. market HubSpot Marketing Automation, including integration with Salesforce, Salesloft, and other MarTech platforms.
• MarTech Stack Management: Evaluate and enhance the marketing technology stack to support business goals, including the integration of tools such as customer engagement and sales enablement platforms.
• Salesforce Integration Expertise: Manage and optimize the integration of Salesforce with marketing platforms, ensuring seamless data flow and alignment between marketing and sales teams.
• Website UX/UI Ownership: Lead the technical aspects of website management with a focus on driving content activation and integrating diverse content types using UI/UX best practices. Collaborate with the creative team, which is responsible for design, content, and copy, while ensuring technical execution aligns with engagement goals. Oversee the transition of the website to a potential new platform while maintaining high performance and usability.
• Content Strategy Integration: Ensure seamless integration of content strategies with technical execution for cohesive marketing campaigns in collaboration with the creative team.
• Marketing Analytics: Develop and deliver actionable insights through advanced analytics, measuring campaign success and optimizing performance.

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• Advanced Attribution Models and ROI Tracking: Implement and manage advanced attribution models to evaluate campaign effectiveness and track ROI, driving data-driven decisions.
• Change Management and Systems Integration: Lead efforts in integrating and optimizing organizational systems architecture, including Salesforce redesign and marketing platform alignment. This role will also act as an SME enterprise-wide, sharing and implementing best practices developed in the U.S. market.
• Data Privacy and Compliance: Interface with the Data Protection Officer (DPO) for the U.S. Market to ensure data security and regulatory compliance.
• Innovation and Optimization: Identify emerging technologies and best practices to improve operational efficiency and marketing outcomes.
• Team Development and Leadership: Hire, train, and develop a high-performing marketing operations team. Foster a culture of continuous improvement and collaboration.

Requirements

• Education and Experience: Bachelor’s degree in Marketing, Business, or a related field; 8+ years of experience in B2B marketing operations, with a strong focus on MarTech and analytics.
• Technical Proficiency: Expertise in platforms such as HubSpot, Salesforce, and multiple web CMS platforms such as WordPress, Webflow, and Contentful; proven ability to manage and optimize complex integrations.
• Advanced Attribution Models: Experience implementing and managing advanced attribution models to measure campaign performance and ROI.
• Content and Campaign Alignment: Ability to integrate content strategies with marketing campaigns, ensuring cohesive and effective messaging.
• Data Privacy Expertise: Understanding of data privacy regulations and practices, with experience interfacing with Data Protection Officers (DPOs) to ensure compliance.
• People Management: Experience hiring, training, and leading teams to achieve operational excellence.

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• Strategic Thinking: Ability to develop innovative solutions and strategies for scaling marketing operations.
• Analytical Skills: Proficiency in analyzing data and translating insights into actionable recommendations.
• Collaboration and Communication: Strong interpersonal skills to align cross-functional teams and effectively present insights to stakeholders.

About Us

Foundever® is a global leader in the customer experience (CX) industry. With 150,000 associates across the globe, we’re the team behind the best experiences for +800 of the world’s leading and digital-first brands. Our innovative CX solutions, technology and expertise are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter. 

Supporting +9 million customer conversations every day in +60 languages across 45 countries, Foundever® combines global strength and scale with the agile, entrepreneurial approach of our founder-led culture, enabling companies of all sizes and industries to transform their CX. 

Our Perks

• Competitive salaries, benefits, 401(k) contribution matching, and paid time off.
• Growth opportunities through various professional development programs.
• Employee discounts.
• Excellent work culture.

Salary Range

The base pay range for this position in the United States is up to $170,000.00 per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience.  In addition, being that this role will be at a director level it will be eligible for an annual 30% Management Incentive Plan. 

Pre-Employment Requirements

Offers of employment are conditional and require that you complete and pass a criminal background check that reviews all criminal activity in every area of residence for the last seven years.  

Foundever is committed to selecting, developing, and rewarding the best person for the job based on the requirements of the work to be performed and without regard to race, age, color, religion, sex, creed, national origin, ancestry, citizenship, disability/handicap, marital status, protected veteran status, uniform status, sexual orientation, pregnancy, genetic information, gender identity and expression, or any other basis protected by federal, state or local law. The Company forbids discrimination of all kinds, whether directed at Associates, applicants, vendors, customers, or visitors. This policy applies to all terms and conditions of employment, including recruitment, hiring, promotion, compensation, benefits, training, discipline, and termination.