Offer summary

Qualifications:

Bachelor's degree in Marketing, Business, or related field., 3-5 years of experience in digital marketing or PPC advertising., Proficiency in Google Marketing Platform and analytics tools., Strong communication skills and budget management abilities..

Key responsabilities:

Assist in managing and optimizing paid search campaigns on Google, LinkedIn, and Meta.

Support lead generation by setting up and monitoring tracking tools.

Help analyze campaign data and compile reports to identify trends.

Collaborate with content production teams to ensure ad content aligns with campaign goals.

Job description

This is a remote position.

Job Overview

Work Shift: 7am-4pm

The Digital Ads (PPC) Specialist will provide essential support in executing digital advertising campaigns across platforms: Google, LinkedIn, and Meta. Working closely with the Digital Marketing Manager, the Specialist will assist with the day-to-day management of campaigns, help prepare reports and contribute to the ongoing optimization of digital advertising efforts. This role is perfect for someone eager to develop their skills in digital marketing, working hands-on with data analysis and campaign execution in a learning and support capacity.

Job Description

Assist in the Execution of Paid Search Campaigns: Help manage and optimize paid search initiatives on platforms: Google Ads, LinkedIn and Meta, providing day-to-day support to ensure campaigns run smoothly.
Assist with Lead Generation Tasks Using Tracking Tools: Support lead generation efforts by assisting in the setup and monitoring of tracking tools like Google Tag Manager, ensuring accurate data collection and performance tracking
Support in Creating Ad Copy and Video Concepts: Collaborate with the Digital Marketing Manager to draft basic ad copy and contribute to brainstorming video content ideas. Coordinate with designers for production under guidance.
Help Analyze Campaign Data: Assist in compiling reports and reviewing campaign data from tools like Google Analytics, helping to identify trends and areas for improvement under the direction of the Digital Marketing Manager.
Monitor Campaign Budgets and Performance: Assist in tracking ad spend across multiple platforms, ensuring campaigns stay within budget while learning how to improve ROI through practical experience.
Collaborate with Content Production Teams: Coordinate with content production teams to ensure ad content aligns with campaign goals, working as a key team player to meet objectives.
Contribute to Market and Competitor Research: Help gather and organize insights from market and competitor analysis, presenting findings to support strategy adjustments.
Stay Informed on Digital Marketing Trends: Actively learn about the latest trends in digital advertising, particularly in video marketing, and share insights with the team to help maintain competitiveness.

Requirements

Minimum 3-5 years of experience in a similar role for a startup, BPO, or advertising agency.
In-depth knowledge of Digital Marketing and Pay-Per-Click (PPC) Advertising.
Analytics and Tracking Proficiency.
Google Marketing Platform: Google Analytics, Google Ads, Google Keyword Planner, Google Tag Manager.
Meta and LinkedIn Advertising.
SEO and SEM Tools: SEMrush, Ahrefs, Moz Pro.
Budget Management Skills.
Exceptional Communication Skills
Bachelor's degree in Marketing, Business, or related field.
Willing to work in Eastwood every quarter.

Benefits

Permanent Work-from-home setup
Company-provided equipment
Secondary Wi-Fi Modem
21 Leave Credits
100% conversion of UNUSED leave credits
HMO on Day 1
13th Month Pay
Grab Voucher every month
Birthday Gift
Loyalty Gift
Christmas Gift
Work-Life Balance
Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.