Offer summary

Qualifications:

5+ years of experience in CRO, growth marketing, or related fields., Strong knowledge of A/B testing tools and behavioral analytics., Exceptional communication skills, both written and verbal., Familiarity with basic web development and UX principles..

Key responsabilities:

Lead the strategy and execution of conversion rate optimization efforts across all digital touchpoints.

Design and implement A/B and multivariate tests using tools like Adobe and Google Optimize.

Analyze behavioral data to identify friction points and optimize user experience.

Collaborate with product and engineering teams to test improvements and document processes.

Job description

Job Summary:

We’re looking for a data-savvy, UX-aware, and experimentation-driven CRO Specialist to join our Growth Marketing and Analytics teams. This person will play a key role in understanding user behavior, designing full-funnel experiments, and optimizing the digital experience across web and mobile. You’ll collaborate with marketing, product, and engineering teams to identify bottlenecks, improve conversion flows, and scale performance across multiple channels.

Key Responsibilities:

Lead the strategy and execution of conversion rate optimization efforts across all digital touchpoints
Design and implement A/B and multivariate tests using tools like Adobe, Google Optimize, or similar platforms
Analyze behavioral data through heatmaps, funnel reports, and user recordings to identify friction points
Build and optimize full-stack acquisition funnels — from landing pages to onboarding flows
Collaborate with product and engineering teams to test improvements, including using APIs and tools like Postman, Segment, or Mixpanel
Conduct competitor analysis and leverage insights to build or enhance internal funnels
Support the analytics team with data pulls and performance analysis
Keep ClickUp and other project management tools updated with test progress and insights
Document processes, maintain records, and assist with internal operations for ongoing growth initiatives
Apply a deep understanding of user psychology, UX, and customer journey mapping to experiment design
Collaborate on graphic design and copywriting tasks to support test creation and implementation
Act as a resource for the marketing director and broader team, keeping stakeholders updated and aligned

Requirements

5+ years of experience in CRO, growth marketing, or related fields
Strong knowledge of A/B testing tools, behavioral analytics, and CRO methodologies
Experience working in fast-paced, high-growth environments (startup experience preferred)
Proficient with cloud-based tools and project management platforms (e.g., ClickUp)
Comfortable working cross-functionally and coordinating with analytics and product teams
Familiarity with basic web development and UX principles
Exceptional communication skills — both written and verbal
Highly proactive, resourceful, and comfortable learning new tools quickly
Curious, coachable, and open to feedback with a growth mindset
Experience in telehealth, DTC health, or companies like Hims & Hers, Ro, Noom, or Cerebral is a plus