Offer summary

Qualifications:

3+ years of experience in digital marketing, focusing on lead nurturing and web management., Proven experience managing and optimizing paid campaigns on platforms like Google Ads, LinkedIn, and Facebook., Hands-on experience with marketing automation tools such as Eloqua, Marketo, or Pardot., Strong analytical skills and excellent communication abilities for cross-functional collaboration..

Key responsibilities:

Support the execution and management of digital nurture streams in Eloqua for demand generation programs.

Collaborate with internal teams on email sequences and automation workflows for lead nurturing.

Execute and optimize paid digital marketing campaigns across multiple channels and analyze performance data.

Manage budgets for paid campaigns to ensure efficient allocation and maximize ROI.

Job description

About the Client

Softchoice Corporation, a World Wide Technology company, is a software and cloud-focused IT solutions provider that equips people to be engaged, connected and creative at work, and organizations to be agile, innovative, and secure by delivering AI-powered cloud and digital workplace solutions. Through our mission, we unleash the potential in people and technology to unlock value for our customers as we guide them through their transformation journey with comprehensive end-to-end solutions.

Key Responsibilities:

Eloqua Campaign Execution

Support the execution and management of digital nurture streams in Eloqua for our demand generation programs
Collaborate with internal teams on email sequences and automation workflows for lead nurturing
Leverage the marketing automation platform (Eloqua) to create and monitor nurture workflows
Stay up to date with digital marketing trends and best practices to drive innovation in nurture strategies

CMS Execution

Support the execution, edits, and management of campaign landing pages in our CMS for demand generation programs

Paid Media

Execute and optimize paid digital marketing campaigns across multiple channels (Google Ads, LinkedIn, Facebook, etc.)
Analyze campaign performance data, provide insights, and implement optimizations to improve key metrics
Manage budgets for paid campaigns, ensuring efficient allocation and ROI maximization

Requirements

Qualifications & Experience:

3+ years of experience in digital marketing, with a focus on lead nurturing and web management
Proven experience managing and optimizing paid campaigns on Google Ads, LinkedIn, Facebook, and other digital platforms
Hands-on experience with marketing automation tools (Eloqua, Marketo, Pardot, or similar)
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
Excellent communication and collaboration skills, with experience working cross-functionally
Ability to manage multiple projects simultaneously in a fast-paced environment
Must be willing to work 9am-6pm Eastern Timezone