Senior Director of Marketing

About the Role

We are expanding our product team, and we are looking for an exceptional Senior Director of Marketing. This is a rare opportunity to shape the marketing team of a high-growth, product-led, mission-driven, and growth-stage company that is solving one of the most critical workforce challenges in healthcare, and costs the US healthcare system upwards of $300B annually.

As the Senior Director of Marketing, you will own the development and execution of foundational marketing strategies that will support both near-term customer acquisition in the graduate medical education (GME) market and long-term expansion into a physician workforce and lifecycle management platform. Reporting to our Founder & CEO, you will be the strategic force behind the Thalamus brand and marketing engine—driving awareness, engagement, and growth across a complex, two-sided marketplace. You’ll lead a team and collaborate closely with cross-functional partners to ensure our brand is clear, compelling, and consistent from first touchpoint to long-term partnership.

At Thalamus, we value collaborative leadership, bold thinking, and a commitment to our mission of ensuring the right doctor ends up at the right hospital to treat the right patients. If you are passionate about marketing excellence, leading high-performing teams, and making a meaningful impact in healthcare, we invite you to join us on our journey to "Connect the Docs."

What You Will Achieve

• Brand Strategy & Management

  • Define and evolve a cohesive brand identity that spans all customer segments—students, residents, physicians, programs, and institutions—as well as strategic collaborators

  • Establish and uphold clear brand guidelines, ensuring consistency across all internal and external communications

  • Monitor brand performance and perception, iterating strategy based on insights and market trends

• Marketing Strategy Development & Execution

  • Build and lead a foundational marketing strategy aligned with Thalamus’s growth trajectory, business goals, and long-term vision

  • Oversee the planning, budgeting, and execution of integrated campaigns across the marketing funnel

  • Shape market entry and expansion strategies, balancing brand building with near-term revenue generation

• Content & Communications Leadership

  • Set the vision for content strategy, ensuring storytelling aligns with our brand, business objectives, and audience needs

  • Oversee content execution across campaigns, brand, events, and thought leadership initiatives

  • Position Thalamus as a category leader through consistent, high-impact messaging

• Events & Engagement Oversight

  • Develop the strategic approach to Thalamus-led and industry events—virtual and in-person—to strengthen our presence and relationships

  • Ensure events contribute to key business objectives: lead generation, brand exposure, and talent recruitment

  • Evaluate event ROI and guide future investments accordingly

• Cross-functional & Executive Collaboration

  • Act as a strategic marketing partner to Product, Sales, Customer Experience, and Talent leaders

  • Work closely with our CEO to shape and amplify the voice of the company, blending historical context with future vision

  • Participate in strategic planning cycles, aligning marketing initiatives to company-wide OKRs and launch milestones

• Talent Branding

  • Lead employer brand strategy to position Thalamus as a top destination for mission-driven, high-performing talent

  • Collaborate with the Talent team to support recruiting through consistent, values-aligned messaging

• AI & Technology Enablement

  • Evaluate and implement AI-enabled tools and marketing technologies that increase scale, precision, and efficiency

  • Foster a culture of experimentation and innovation within the marketing team

• Performance Measurement & Optimization

  • Define and report on marketing KPIs to track effectiveness, inform decisions, and drive continuous improvement

  • Use data insights to iterate on campaigns and strategy, and to communicate progress to executive stakeholders

You should have …

• 10+ years of progressive marketing experience, with at least 3–5 years in a leadership role at a growth-stage B2B or marketplace company

• Proven ability to build and scale marketing functions across brand, growth, content, and communications

• Background marketing health tech to enterprise healthcare clients

• Strong understanding of modern marketing tech stacks, AI-enabled tools, and analytics platforms

• Exceptional communication, storytelling, and cross-functional leadership skills

• Strategic thinker who thrives in both the high-level vision and the hands-on execution necessary to work in a scrappy startup environment

• Mission-oriented and excited to work in a fast-paced, collaborative environment that’s building infrastructure to support the future of healthcare

• Excellent written & verbal communication skills with a propensity for clear, structured thinking, and ability to influence stakeholders in a remote-first environment

Bonus

• Experience in the health tech, marketplace SaaS, or recruitment industries

• Experience developing marketing strategies for two-sided marketplace